Ben Martin just made a very insightful post at AgentGenius.com regarding the tricky and slippery slope of calculating Rate of Return in Social Media. A must read. Measuring Return on Investment in Social Media Marketing is fuzzy math Today someone asked me a question regarding the appropriate or best method to calculate return-on-investment for social media marketing activities. Truth be said, it is something I have often thought and pondered. Subsequently, the more I investigated, the more I found the answer became fuzzy at best. During my research, I came upon a very insightful AgentGenius.com pos t by Ben Martin regarding the tricky and slippery slope of calculating Rate of Return in Social Media. For anyone who has asked themselves the same question, I recommend you read Ben’s post: Measuring Return on Investment in Social Media Marketing is fuzzy math Providing further illumination on the fuzziness of the ROI social media, Alex Bogusky, Chairman  of Crispin Porter & Bogusky, explains when asked about this subject: “You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.” This further lead to the question of why try measuring social media like a traditional channel?

Why Calculating Social Media Marketing ROI is Fuzzy Math and Sometimes Plain Stupid