“You can have everything in life you want if you’ll just help enough other people to get what they want!”  –                                            -  Zig Ziglar The response received from last years post “Is Your Attitude Killing or Driving Your Business,” has been both positive and overwhelming. After reading the many emails received regarding this post, I knew a follow-up post was needed; a sequel of sorts. While it’s evident attitude plays a critical role in your real estate or mortgage career, the next question is: What are you going to do once you have an attitude congruent with success? The answer lies in focusing on the activities you are most passionate and long-term provide you the greatest return on your investment (ROI). Interestingly enough, the three most valuable assets a person possesses are their: PASSION(s) REPUTATION and TIME How you allocate and focus on these assets will be the key determinant in your long term sustainability and success. Most people are surprised when I don’t include money, knowledge, technology, loan programs, formal education or connections as one of the two most important assets. Yet, after careful consideration and thought, I’ve found along with the appropriate success attitudes, a persons passions, personal/professional reputation and time are the most important factors in leveraging a successful real estate or mortgage origination career. What do passion, reputation and time management have to do with focusing on activities? Everything, if you are planning on building a sustainable and enriching career as either a mortgage planner or Realtor. Additionally, your passions, reputation and time constraints must be paramount when developing the action steps in your business plan.

Passion Is The Right Thing For Both You and Clients!