Image via CrunchBase InsWeb Corp. (NASDAQ: INSW), an online insurance comparison shopping marketplace, announced its agreement to acquire Potrero Media Corp., a privately held performance marketing agency. Potrero Media, led by Rick Natsch (former Quinstreet business development/marketing), is expected to help expand InsWeb into health and life insurance lead generation categories. Potrero…
Aged Internet leads are generated just the same as real-time Internet leads. The only difference is time and that passing of time significantly reduces your leads cost. Aged leads can give your business some unique opportunities and flexibility. If you are in the business of debt settlement; health, life, or…
The Federal Trade Commission has issued warnings to 18 websites offering “free” credit reports and pokes a little fun at some of these providers popular advertising. The FTC’s press release, announcing the warnings, states its expectations that each of these advised websites more clearly disclose the consumer’s right to a…
There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge. According to a recent Unisfair study of Technology Marketers the top emerging channel is social media for lead generation, with 74%…
Image via Wikipedia I would be misleading you if I suggested I knew where the debt industry will land. But I am certain that mounting debt settlement legislation and FTC tightening and targeting regulation aimed at debt settlement companies, will bring change. The last several months have injected lots of…
Image by c.e.andersen via Flickr I’ve had several clients recently ask me the same question: “Where’s the lead market headed next?” Well, I’m no soothsayer or seer, but I think these kind of trends are pretty easy to breakdown into reasonable predictions. Especially since the Internet is full of observable…
Image via Wikipedia Can you be an Internet marketing expert? Absolutely. Internet marketing, unlike many skilled trades, surrounds each of us. We see good and we see lots of bad, but we can see it all. That’s really the ironic secrets–there are no secrets. If you pick something anything that…
Image via Wikipedia Buying leads shouldn’t mean you close down your marketing department. Even more dangerous is turning a deaf ear to the consumer market. Granted lead providers are expert Internet marketers, but like most companies they have risks in making adjustments. If they have a marketing approach that is…
Image by kpwerker via Flickr I’m seeing a growing trend of companies generating their own Internet leads. Even those currently buying leads from large lead providers and marketing companies are learning the business. I think there are two major factors driving this trend: Blogging platforms (i.e., WordPress) driving barriers to…
Since there have been ” No More Jobs at Kaleidico ” I’ve been tossing around a few ideas. Today I present to you a simple, customizable, embedable Twitter Widget: The ‘Bob Dylan’ Pulse Monitor (URLs open in new window – feel free to click:)