Image via CrunchBase There is no secret that the tension has been high between LendingTree and Google since the launch of Google Comparison Ads, a venture into mortgage lead generation. And it isn’t unexpected that LendingTree would strategically attempt to … Read More
Image via Wikipedia Reply is taking its lead marketplace to Wall Street. Reply.com announced IPO intentions today—disclosing that they have “filed a registration statement on Form S-1 with the Securities and Exchange Commission for a proposed initial public offering of … Read More
Image by bitzcelt via Flickr Ring Revenue , a leading pay-per-call platform for performance marketing, is teaming with lead generation companies like First Advantage Corp’s (Nasdaq: FADV) LeadClick . The value proposition? Enhancing search and landing page listings with phone … Read More
Some people in sales think a lead is a name from a list. That’s not correct. A name from a list is not a lead–it’s a suspect, a total stranger and it does not matter if they meet some criteria … Read More
An increasing number of business entities are actively using blogs as part of their marketing strategy. Why? Blogging is providing them the ability to increase search engine optimization connections with their audience thus encouraging goodwill which in turn helps bring … Read More
The internet has opened up numerous horizons for businesses, but for the real estate industry it has been particularly helpful. There are many benefits to working with online leads, and their availability means that even the smallest companies can typically … Read More
One of the best ways to increase your sales and your company’s productivity is to assign different lead priority to your leads. This will help you weed out the leads that may not be as important, or likely to respond, … Read More
Affiliate marketing is a powerful tool that can help you take your business to the next level and it is also an effective means of lead generation. If you are interested in implementing your own program, there are a few … Read More
One of the most effective means of targeting customers is by using internet leads. Although traditional lead gathering has its place, there are some definite advantages to online leads. Let’s take a look at why these leads can be so … Read More
If you want to take advantage of the power of pay-per-click marketing, there has never been a better time to do so. Unlike many forms of marketing, the entrance cost is remarkably low and you are able to completely control … Read More