We are very pleased to announce that release 1 of Surefire 2.0 is now live. This will be the framework for all future releases. I have created a short demo video you can see below detailing all of the new functionality. But here are a few bullet points detailing…
We’re very excited to have officially released the Early Adopter version of our new Surefire 2.0 interface. We know this transition is going to be easier on some folks than others and we are here to help! Here’s the action plan: 1) Every day at 4pm EST, 1pm PST…
I’ve been practically ignoring the Top of Mind Blog for the past month while preparing for Mortgage Revolution . I’ll talk more about MRev in another post later on. Right now, I want to tell you about a company that is so freaking awesome, I just had to call…
Last week I posted an article about the loss of productivity our office (and more specifically me) experienced after upgrading from Office 2003 to Office 2007 with a Microsoft Exchange Server. This post is to serve as the yin to that post’s yang. There was in fact a pretty…
Over the Thanksgiving holiday week our entire office upgraded from Outlook 2003 to Outlook 2007, and also upgraded from ‘normal email’ to a MS Exchange server. This transition, like many, had its hiccups. First and foremost spell check no longer worked for me. And when you are as horindus…
Mary Eyler and Mark Green Truth be told, for years I felt I had a pretty darn good understanding of effective marketing practices and CRM. However, over the last eight months Mark Green has put me back into the student seat and has schooled me in the finer points…
Ben Martin just made a very insightful post at AgentGenius.com regarding the tricky and slippery slope of calculating Rate of Return in Social Media. A must read. Measuring Return on Investment in Social Media Marketing is fuzzy math Today someone asked me a question regarding the appropriate or best method…
LinkedIn has long been a successful tool for users to build their online, professional identity. Notice that I stressed the word professional. The status update is a relatively new feature of LinkedIn; and in my opinion has been a very useful tool for starting discussions… up until now that…
Want to Close Loans Quicker? In the new world of mortgage disclosures, HVCC and ridiculously overzealous underwriters, timeframes to close a loan have grown. It is not uncommon to have a closing take 30 plus days. But in the midst of all this, we have found some ways to…
Remember when email was the killer app? Sure, it’s still all that, but Generation Y is all a-twitter with a wave of new communication technologies. Faster. More interactive. Posterous Illustration Blogging’s all the rage today – well at least it is for me. It’s still a pure form of…