Yes, that’s right. I said LISTING Agent in the title! For years the mantra for most originators has been to seek out Realtors who work primarily with buyers. The reasoning behind this is obvious. Buyers need mortgages and are looking … Read More
I was in the car this afternoon listening to a local talk show on WSB 750 AM . The talk show host took a call from a gentleman with some questions pertaining to his mortgage. Subject Property: Home on 15 … Read More
Photo Source: Flickr (Lucky Penny Cakes) Before I became a Mortgage CRM guy, I was just another borrower. I remember distinctly a conversation I had with the loan officer I was using to finance a home in 2002. Like many … Read More
Want to Close Loans Quicker? In the new world of mortgage disclosures, HVCC and ridiculously overzealous underwriters, timeframes to close a loan have grown. It is not uncommon to have a closing take 30 plus days. But in the midst … Read More
Image by Kim / Apps via Flickr What do 90% of your daily sales calls turn into? Voicemails. However, if I were to peek into your sales training routine I am guessing I would see a lot of weight being … Read More
When the godfather of Permission Marketing speaks on lifetime value , there’s only one thing for an aspiring mortgage CRM blogger to do: let the master do the talking. Embracing Lifetime Value If you walk into a company-owned cell phone … Read More
I was surfing a message board that I frequent with high perfoming loan officers. One of them has an opportunity to present to a group of Realtors next week and he was told that he has a whole 3 minutes … Read More
Image via Wikipedia More and more our debt settlement and mortgage sales are dependent upon our performance on the telephone. That means that your voice and tone are critical to closing the deal. Is it helping or hurting you? Let’s … Read More
Everyone reading this article is in sales, right? So basically, we’re all vendors. So far this week, I’ve had two experiences I’d like to share – one positive and one negative. The Positive Experience This afternoon, I got a phone … Read More
Do you ever wonder why some originators do really, really well with a system or strategy and you struggle with the same stuff? Which system, strategy, or program is right for you? How do you choose? What will really make … Read More